Making Sense of Proposed Standards for Food Marketing to Children

Making Sense of Proposed Standards for Food Marketing to Children

A webinar on IWG standards

ChangeLab Solutions' National Policy and Legal Analysis Network to Prevent Childhood Obesity (NPLAN) and the Food Marketing Workgroup hosted a webinar to provide an insider’s view of the recently released Interagency Working Group (IWG) standards for foods marketed to children.

Food and beverage companies spend approximately $2 billion per year marketing mainly fatty, salty, and sugar-laden products to children. Not surprisingly, this marketing affects children’s diets and health. A childhood pattern of consuming nutrient-poor, calorie-laden food and drinks leads to an increased risk of heart disease, cancer, and diabetes.

With the goal of promoting children’s health, Congress directed the IWG—comprised of the Centers for Disease Control and Prevention, Federal Trade Commission, Food and Drug Administration, and U.S. Department of Agriculture—to provide industry with recommended standards for food marketing to children under 17.

Webinar Presentation & Recording

Webinar Speakers:

  • Samantha Graff, JD, NPLAN
  • Margo Wootan, DSc, Center for Science in the Public Interest
  • Bill Dietz, MD, CDC
  • Michelle Rusk, JD, FTC
  • Lori Dorfman, PhD, Berkeley Media Studies Group

Download the presentation as a PDF.

Webinar Resources

Get involved: contact the Food Marketing Workgroup at nutritionpolicy@cspinet.org

Interagency Working Group Proposed Voluntary Principles for Marketing Food to Children

Interagency Working Group Proposal on Food Marketing to Children Factsheet

Model Policies, Fact Sheets, and Other Resources

CSPI Resource Page

Food Marketing to Youth

Model District Policy Restricting Food and Beverage Advertising on School Grounds

Creating Healthier Toy Giveaway Meals

State Attorneys General: Allies in Obesity Prevention

Identifying and Reporting Unfair, Misleading, and Deceptive Ads and Marketing

Select Studies

Food and Beverage Marketing to Children and Adolescents: An Environment at Odds with Good Health – Healthy Eating Research

Fast Food F.A.C.T.S. (Food Advertising to Children and Teens Score) – Yale University Rudd Center for Food Policy & Obesity

Cereal F.A.C.T.S. (Food Advertising to Children and Teens Score) – Yale University Rudd Center for Food Policy & Obesity

Food Marketing to Children and Youth: Threat or Opportunity – Institute of Medicine

Marketing Food To Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation: A Federal Trade Commission Report To Congress – Federal Trade Commission

Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States – Bridging the Gap

Study Shows Uneven Progress on Youth Exposure to Food Advertising – Bridging the Gap

Predicting Support for Restricting Food Marketing to Youth – RWJF funded Health Affairs issue

Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity – RWJF/Food Trust

Trends in the Nutritional Content of TV Food Advertisements Seen by Children in the US – Bridging the Gap

Target Marketing Soda & Fast Food: Problems with Business as Usual – Berkeley Media Studies Group for CCHE

The Soda and Fast-Food Industries Target their Marketing Towards Mothers of Color – Berkeley Media Studies Group for CCHE

Food and Beverage Marketing in the Digital Age Research Briefs - NPLAN, Berkeley Media Studies Group, Center for Digital Democracy

The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children - Children Now

Better-For-Who? Revisiting Company Promises on Food Marketing to Children - CSPI

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