Breaking Down the Chain

What does it take to produce and sell sugary drinks today? From manufacturing and bottling to market research and distribution, the soft drink industry involves a complex and sometimes mysterious chain of players, systems, and strategies.

ChangeLab Solutions developed Breaking Down the Chain to provide a detailed guide to the soft drink industry, from manufacturing and distribution to marketing and sales.

Download our report for clear, straightforward information about the inner workings of an industry that has held a powerful place in American culture for more than a century.