Breaking Down the Chain

Breaking Down the Chain

A report about the soft drink industry and SSBs

What does it take to produce and sell a soft drink today? From manufacturing and bottling to market research and distribution, the soft drink industry involves a complex and sometimes mysterious chain of players, systems, and strategies.

Breaking Down the Chain provides a detailed guide to the soft drink industry, from manufacturing and distribution to marketing and sales. Download our new report below for clear, straightforward information about the inner workings of an industry that has held a powerful place in American culture for more than a century.

You may also be interested in Spoons Full of Sugar, a slide deck on youth-directed marketing practices, as well as all of our resources on regulating sugar-sweetened beverages