Sugar-Sweetened Beverages Playbook

Sugar-Sweetened Beverages Playbook

Public health experts have identified sugar-sweetened beverages (SSBs) as major contributors to poor diet and rising obesity rates. Communities and states have proposed or implemented strategies to reduce consumption, from public education campaigns to portion size restrictions. Other communities and states are just getting started in their path to reduce SSB consumption among residents.

ChangeLab Solutions developed the Sugar-Sweetened Beverages Playbook to provide 10 strategies for communities and states to consider, organized in a sequence that we have seen many places follow. In general, communities and states begin with public education campaigns and work their way up to restrictions on the availability of SSBs. It is important to remember that no single policy will substantially reduce SSB consumption or radically improve health. A collection of strategies, such as those listed in the playbook, will create environments that promote health.

You can download the Sugar-Sweetened Beverages Playbook and our Playbook Strategies Poster below. Be sure to check out our other resources on regulating SSBs, and contact ChangeLab Solutions for more information about any of these strategies.